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About

Strategy
Creative
Technology

We are Seiden, the mission-driven nyc-born boutique creative agency that delivers compelling content across all media to deliver real results for our clients. And not just any clients.  We work with people and brands who want to make a difference in the world- whether it’s fighting for our collective health, looking out for the little guy, or protecting the dignity of our loved ones. Because we know that great brands and organizations actually have stories worth telling, and worth hearing. To brands like these we say, let’s make it happen. Together.

 

– Matt, Kati, Alaina & Jon

Managing Partners, Seiden

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Team

  • Jessie Anderson
    Senior Account Executive

    Jessie Anderson

    Senior Account Executive

    Prior to joining Seiden, Jessie dually served as a forensic autopsy facility manager and US Army Drill Sergeant. During her valiant endeavors, she gained deep knowledge of Business Development, and eventually made the big switch to Omnicom and the world of advertising. Jessie brings her enthusiastic can-do attitude to every brand she touches, not to mention her hands-on experience in public relations, marketing and financial services.

  • Hamayal Aziz
    Integrated Assistant Media Planner

    Hamayal Aziz

    Integrated Assistant Media Planner

    Hamayal joined the Seiden Media Team in October of 2021. She is always ready to help out and is excited to be a part of the media planning and advertising space!

  • Meredith Cohen
    Director of Production

    Meredith Cohen

    Director of Production

    Meet Meredith! She is Seiden’s Director of Print Production which means she is in charge of working with internal and external teams to produce beautiful work. And, in order to get that beautiful work out the door on time, she always has a plan B…C, and D!

  • Jess Conahan
    Integrated Media Planner

    Jess Conahan

    Integrated Media Planner

    Jess is the Integrated Media Planner which means she’s responsible for helping plan and buy across all types of media — oh and, keeping everything organized. Jess is constantly up for a challenge, especially if it involves the incredibly difficult task of petting all the dogs that come into the office.

  • Stephen Feinberg
    Consultant/Copywriter

    Stephen Feinberg

    Consultant/Copywriter

    Steve Feinberg turns copy points into images and words and events that people care about. Steve has created award-winning and business-changing work for P&G, AT&T, General Motors, and Continental Airlines.

    https://www.linkedin.com/in/stephen-feinberg-0a195b4/

    https://stephen-feinberg.com/

  • Raliegh Felton
    UX Designer / Art Director

    Raliegh Felton

    UX Designer / Art Director

    Raleigh multidisciplinary designer and front end developer (html & CSS), with 15+ years of experience in creative direction, product design, and front end development. He is a passionate champion of good ideas and good people. His designs are made with intention and built out of the desire for a conversation that can bring us to a better future. When the airpods aren’t in you can find Raleigh in a wetsuit catching not the next wave.

  • Gino Gianneschi
    Executive Creative Director

    Gino Gianneschi

    Executive Creative Director

    Ciao! Meet Gino. Seiden’s Executive Creative Director. A real renaissance man who brings heart and soul to each of his projects. 

    Gino has created global campaigns for a wide array of beauty, fashion and wellness clients. His passion is telling the stories of brands that are making a real difference in our world.

  • Gennady Gómez
    Director of Digital

    Gennady Gómez

    Director of Digital

    Hello World, this is Gennady! He is Seiden’s Director of Digital Strategy, which means he’s in charge of helping our clients leverage digital tactics to effectively meet (and crush) campaign goals. While digital tools and platforms come and go, learning how they impact human behavior is always quite insightful. 

  • BJ Kraska
    Senior Digital Project Manager

    BJ Kraska

    Senior Digital Project Manager

    Say “hey!” to BJ. He is the agency’s digital producer, managing the creative process with web and video developers to ensure that what you see out there in the digital world meets and exceeds the client’s, and Seiden’s, standard. Having a background in art and copy editing, he serves as an additional set of reliable eyes to have everything in its place before it leaves Seiden’s doors.

  • Drew Levy
    Media Analytics

    Drew Levy

    Media Analytics

    Drew helps deliver strategy & optimizations for digital campaigns by uncovering deep insights and trends. His passion for storytelling and problem-solving shines through in his reporting and detailed analysis. In essence, he cuts through the bullshit. Before working with Seiden, Drew applied his digital know-how and analytically-based approach to many high-growth industries, helping businesses up their overall marketing and advertising efforts.

  • Fran Massaro
    Office Manager

    Fran Massaro

    Office Manager

    Meet Fran! She is Seiden’s Office Manager of 25 years! When clients come to Seiden for a meeting, she always makes them feel welcome and at home. When she greets you at the door, she is always up for a good story about the Mad Men Days of advertising.

  • Hannah Naccari
    Senior Account Executive

    Hannah Naccari

    Senior Account Executive

    Hannah joined the Seiden Account Services team in May of 2021. Prior to Seiden she was part of Omnicom Health Group where she gained experience in both Business Development and Account Services. She brings in a broad background ranging from public relations, marketing and financial services, along with energy, enthusiasm, and a can-do attitude.

  • Eva Ng
    Controller

    Eva Ng

    Controller

    This is Eva Ng. Eva is our controller and has been responsible for all the financial and accounting operations of our business for the last 23 years. TWENTY-THREE. Which means that not only is she an out-and-out Seidenite and a wealth of knowledge about history, but she knows where all the bodies are buried.

  • Alaina Paciulli
    Director of Integrated Media & New Business

    Alaina Paciulli

    Director of Integrated Media & New Business

    Alaina leads our media planning and buying teams with over two decades of experience. She is a “Jane of all trades” with broad expertise in all digital and traditional media. As managing partner at Seiden, Alaina brings expertise in healthcare service, pharmaceutical, consumer goods, and B2B marketing. Alaina built a team of result driven experts who are passionate about finding new and innovative opportunities for our clients. 

    https://www.linkedin.com/in/alaina-paciulli-621b721/

     

  • Joe Pernice
    Creative Director & Writer

    Joe Pernice

    Creative Director & Writer

    Joe is a writer, director, and producer who loves bringing ideas to life. He’s had the opportunity to work for amazing brands, on award-winning campaigns, and was featured in Business Insider’s 30 Under 30 list of Most Creative People in Advertising. If there is a story to be told, Joe’s mission is to find the best way to tell it.

  • Jon Sayegh
    Chief Creative Officer

    Jon Sayegh

    Chief Creative Officer

    Jon is a writer, director and iconic brand builder with over two decades of global experience delivering award-winning campaigns for A-list clients such as P&G, GlaxoSmithKline, Allergan and AARP - to name just a few. As managing partner at Seiden and hands-on creative lead, Jon is on a never-ending mission to make ideas that actually matter for brands that matter. Simple as that.

  • Kati Schultheis
    Director of Account Services

    Kati Schultheis

    Director of Account Services

    Kati develops and maintains strong client relationships with a mix of Midwestern niceness and a relentless drive to deliver. She works hands-on with clients to develop their brand strategies and execute multi-channel campaigns down to the details. Kati is a homegrown talent, having been at Seiden for most of her career after meeting Matt at their shared alma mater, Washington University in St. Louis.

    https://www.linkedin.com/in/kati-schultheis-19b1a231

  • Matt Seiden
    President, CEO

    Matt Seiden

    President, CEO

    Matt is the founder and agency CEO.  While working on iconic haircare products at Clairol and cookies at Nabisco (two experiences that he loved), Matt realized that he wanted something different- he wanted to work with brands that truly made a difference in the world.  Hence, the idea of creating a mission driven agency was born.  Matt is so proud of the agency that continues to dynamically evolve, and the client partners who he gets to work closely with.

    https://www.linkedin.com/in/matt-seiden-76b9942/

  • Jovan Sekulovski
    Production Artist

    Jovan Sekulovski

    Production Artist

    Meet Jovan! He is Seiden’s Production Artist which means he takes the approved creative concept and designs it so each layout fits across all media. He’s a master at all Adobe programs, knows 3D design, and is always up for a good chat about the Philadelphia Eagles.

  • Zeus Sepulveda
    Lead Editor

    Zeus Sepulveda

    Lead Editor

    Zeus started his editorial career in the advertising world. While developing editorial operations for the newly formed production department at Grey New York, he quickly became the lead editor for Canon, eventually editing the Cannes award-winning “Rebel with a Cause” campaign. Zeus enjoys working on long form content, crafting docu-style stories, and collaborating with his clients to bring abstract concepts to life.

  • Maciek Skorek
    Associate Creative Director

    Maciek Skorek

    Associate Creative Director

    Meet Maciek. He is an Associate Creative Director which means he is responsible for the visual aspects of an advertising campaign and coordinates the work of the artistic and design staff. There is really nothing funny about his role. Just kidding.

  • Kristen Vinges
    Integrated Media Supervisor

    Kristen Vinges

    Integrated Media Supervisor

    Meet Kristen! She is Seiden’s Integrated Media Supervisor which means she is responsible for planning and buying across all media tactics. She has the memory of an elephant, which means she’s always on top of deadlines and campaign launch dates!

Clients