When thinking about healthcare services on a day-to-day basis, convenience is a key factor that shows up often as a benefit on our briefs.  “Locations close to you” can be a huge selling point for the consumer and was even something discussed this week in thinking about urgent care.

The Oscars used to be referred to in media circles as “The Women’s SuperBowl” because of the size of its female audience. Sexist? Maybe. But I’ll tell what’s sexist: the utter lack of interest the ad biz has in the advertising created and aired for this venue. Two million Tweets…

Planning and buying media is all about reaching the right audience at the right time. The theory is that the right audience seeing your message at the right time will make them more responsive to your message or more aware of your brand. This is what I believe as a…

Maybe I am always looking for an excuse to eat a burrito for lunch, but today I got a burrito because I really liked the Chipotle ad that ran last night during the Grammy’s.

Pitched directly at dogs, the advert that whistles: Frequency is far too high for pet owners to hear it.

Everyone’s thought about retirement—what may seem like the very distant future—when we’ll no longer come in to work everyday, and instead of the 9-to-5 can spend our days doing…whatever we want.  Prudential’s “Day One” Campaign is about that very first day of retirement and stories of what real people do…