According to Twitter executives who recently spoke at a Silicon Valley social media and digital marketing conference, hashtags may soon replace URL’s in advertising. Instead of taking consumers to the corporate website, hashtags take them right to the conversation. Mark Brownstein, CEO of a Philadelphia-based brand communication agency says this of its implications: “This is profound because it allows prospective customers to establish a quick dialogue and learn about your products via first-hand testimonials and existing customers…no rumor, no innuendo—just word of mouth recommendations and facts—the things that drive purchases.” #everevolvingcommunicationsplatforms
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