How did we use pop culture to get our agency excited about social media? The #SeidenHungerGames.
Instead of hosting a lecture, which the agency has grown to hate, we developed a social media competition that played off the agency’s beloved tween novel, The Hunger Games. A spoof, if you will, that required agency “tributes” to complete given tasks on Twitter during the week of March 19th. Those who failed to complete the tasks were eliminated in what we can only call a social media fight to the death.
Though alliances were made and antagonistic tweets were tweeted, the Seiden Hunger Games got everyone on and comfortable with Twitter. Success.