Democratizing Taxi Insurance
“Democratizing Taxi Insurance”
Every year, TLC drivers in NYC have a questionably short window to renew their insurance for the following year. For many of these drivers, English is their second language and they work insanely long hours, yet they must still rely on contacting brokers directly to get an insurance quote. That’s just no way to treat a gig worker in the digital age. It’s why we partnered with Inshur to show these drivers just what they need - an app that lets you save on insurance in less time than it takes to grab a coffee at the Sunoco in Long Island City.
Using highly targeted outdoor and digital/geo-fencing tactics, our quick-hit contextual ads allow drivers to scan and save on insurance right from their phones. You may not have heard of Inshur, but your UBER driver probably has by now. Inshur is now a preferred vendor of UBER.
STRATEGY, CREATIVE DEVELOPMENT & PRODUCTION, MEDIA PLANNING & BUYING