Lean on Us
“Lean on Us”
All over the world, Hikma Pharmaceuticals is synonymous with accessible, generic medicines that millions of people rely on every day. But when Hikma began to expand its U.S. business through growth and acquisitions, the need to establish their B2B corporate identity was crucial. So, we did what any visual thinkers would do. We let their unique vertical logo be an instant reminder that hospitals and pharmacists can lean on them every day for over 700+ critical medicines.
True to our highly-branded message, hospitals across the country have been able to lean on Hikma to provide the essential medicines needed throughout the pandemic. In 2022, with the creation of Hikma 503B, our brand message has expanded its reach to more B2B audiences around the country.
STRATEGY, CREATIVE DEVELOPMENT & PRODUCTION, MEDIA PLANNING & BUYING